Project for our Product Exploration course @ Stanford. I, alongside my partners monitored interviews, created flows, and made our high-fidelity models come to life!

The scope of the project dealt with two journeys fo the Webtoon desktop platform: (1) discoverability and (2) managing subscriptions.

For discoverability, Webtoon used calendars and other features which didn't seem relevant to the user. In the example of the calendar, what does the day of the week it releases have to do with the relevance to the user.

Managing subscriptions was also a difficult task as Webtoon shelved the user's subscriptions under various tabs making the journey of finding a user's list difficult to find.

Through our discussion with multiple active Webtoon users, we honed our understanding of the project to the general public into one character: Laura.

Through current Webtoon features, Laura was notably confused about the flows of the platform, discouraged from exploring or simply uninterested in content presented to her. We moved forward with these themes to construct a frame:

Our first take out how the Explore page, Subscription dashboard, Series home and Reader views only served as a hinder. It seemed that our attempt to recreate the experience confused Laura further as our dashboard was too linear with scattered search boxes.

We took a step back and tried to process the project in another light.

It's important to discuss the WHY we did it rather than the WHAT we did. We noticed the strain caused by the #white and #neongreen colors in the original desktop version of Webtoon. After collaborating, we came to the conclusion that it would be important to move forward with the project with adequately contrasting colors that stick to Webtoon's brand.